Freelance Copywriting

When it comes to marketing yourself as a freelance writer, it’s important to remember that almost everything related to copywriting is already online!

Any copywriter who has worked for over 5 years knows that the new copywriting business in the past has been born of emails, petty advertisements and horrible “unpopular phone calls”. Today, the only realistic way to improve the image of copywriting is through the Internet.

Most copywriters will fully agree with this. The question is: have they taken action in this regard? The same problem applies to new and freelance writers…

Write that website!

So what can you do about it? When the phone stops ringing and there’s only unopened spam in your email inbox, it’s time to take stock. The first question is (it almost seemed weird in 2006): Do you have a website?

If not, you need one. Not only because all the other marketing elements in this series of “how to do” articles are based on the premise that you want to promote a website, but also because your website is you, your business, your lifeblood and your “copywriting DNA”. for a!

Without a website you are dead. As a copywriter, your first step is to write your own website. Make it as comprehensive as possible. Become a website copywriter!

If you are a relatively new person, read this topic carefully, check out the websites of other copywriters and create the best possible website content, which will suit you well as a professional freelance writer ready to welcome the world.

There are numerous articles about website content on the internet. I’ll talk about it later. First you have to look at the work you have done as a copywriter and then try to categorize it. This is a private question that will be made public soon, so make sure what you say is credible.

Make sure you have a good designer and build some professional looking visual concepts from scratch without interfering with your copywriting information.

Get your website seen…

Your website must be “visible” to search engines such as Google, Yahoo and MSN. This means that your website content must have substantial content. The page should be long enough to contain the number and density of business keywords that search engine “bots” would covet.

You should also look at the so-called “meta tags” that apply to every page of your website. In addition to keywords, you’ll also need the title and brief description of each page, both of which must contain keywords related to that page.

For example, your page “title tag” could be:
Free copywriting, website copywriting and public relations

Your “description tag” could be:
(Your name), freelance writer, provides ad copy, online copy, search engine optimization SEO, media relations and public relations

In the process of putting everything together to create your website, don’t rush to success. Websites need planning; they must pay attention to details; they must be constantly reviewed. All of these are essential before your project is “live”.

There is no doubt that this will be an important day when you launch your freelance copywriting website! All plans have been fulfilled – your hopes and fears are about to come to light.

This is the first step in marketing yourself as a freelance writer in the 21st century. Your next step is marketing to market your website!

This will be the theme of this series of “how to” articles: “Freelance Writers Marketing for You and Your Website”. To get the most benefit, make sure you read the articles in the correct order and save them for future reference to measure your long-term marketing performance.

good luck!


Article source:

Leave a Comment